Prepare consistent business information
Use the real business name, country, website and contact details. Platforms may request business or advertiser verification, and requirements differ by product and location. Submit identity or business documents only through the official secure verification process; do not send them in a sales enquiry.
Decide who owns and pays
Identify the business that owns the account and the person authorized to administer it. Establish a billing country, currency, payment method and advertising-spend responsibility before launch. Monthly invoicing, credit and agency programs have separate eligibility conditions; they are not automatic benefits of creating or buying an account.
Prepare the destination and measurement
Check that your website explains the offer accurately and includes appropriate privacy information, contact details and legally required disclosures. Plan conversion events and consent requirements before implementing tags or pixels. Setup does not guarantee approval: platform reviewers still assess the advertiser, ads and landing pages.