Account architecture
Campaign, ad group and asset structure designed around intent and margin, not convenience.
Google Ads
Google Ads consulting and campaign setup
Build a Google Ads account that is legible, measurable and easy to scale — from campaign architecture and keyword strategy to conversion tracking and optimization cadence.
Capabilities
What Google Ads consulting covers
Setup and optimization work aligned with Google's published advertising policies.
Keyword & match strategy
Intent mapping, match type discipline and negative keyword frameworks that control waste.
Campaign setup
Search, Shopping, Demand Gen and Performance Max builds with correct settings and exclusions.
Conversion tracking
Google Ads and GA4 conversion configuration, including enhanced conversions where applicable.
Ad & asset quality
Responsive search ads, extensions and creative variants tested for relevance and clarity.
Bidding & budget
Bid strategy selection, budget pacing and market-level allocation reviewed against results.
Benefits
What you get
- A clean account structure your team can actually manage and report on
- Keyword and audience coverage matched to genuine commercial intent
- Tracking you can trust before you scale spend
- Policy-conscious ads, assets and landing page alignment
- Clear optimization cadence with documented changes
- Wasted-spend reduction through negatives, exclusions and placement control
Process
How we work
Tell Us Your Goal
Targets, markets, offers and current spend levels.
Review Your Advertising Setup
Account audit covering structure, tracking, ads and pages.
Build the Strategy
Prioritised build or rebuild plan with settings and budgets.
Launch, Measure & Optimize
Go live, monitor signals, iterate on data.
FAQ
Common questions
Ready to plan your next campaign?
Share your goals and current advertising setup — we'll outline a practical, policy-conscious path forward.