Audit an existing account
For campaigns already running: review structure, measurement and spend before deciding what to change.
A prioritized account review and recommended next steps.
Google Ads consultancy
Google Ads consultant for account audits and campaign setup
Understand what needs attention before you commit more budget. AdsApproval helps you review an existing Google Ads account, plan a new campaign, and turn account, tracking and landing-page findings into practical next steps.
Existing accounts or new campaigns · Scope agreed before work begins · No approval or performance guarantees
Choose the consultation your account needs
Start with the problem you want to solve. An audit, a campaign build and ongoing optimization are different engagements — not a one-size-fits-all package.
Set up or restructure campaigns
For a new launch or a disorganized account: plan keywords, ads, campaign settings and conversion measurement.
An agreed build plan, with implementation tasks defined up front.
Plan ongoing optimization
For accounts needing regular attention: agree which campaigns, performance signals and changes to review.
A defined review cadence, reporting focus and optimization scope.
Google Ads account audit
What we review — and why it matters
A useful audit connects settings to business goals, rather than treating every warning as a problem. Findings depend on the account access and data available.
Account structure & settings
Campaign and ad group organization, networks, locations, languages and exclusions: does the setup match where and how you sell?
Keywords & search terms
Search intent, match types, negative keywords and available search-term data: where is spend reaching relevant buyers, and where is it drifting?
Ads & landing pages
Ad messaging, assets and destination pages: is the offer consistent, relevant and clear, with a usable enquiry or purchase path?
Conversion measurement
Conversion actions, primary and secondary goals, GA4 connections and potential duplicate events: are campaigns optimizing toward meaningful outcomes?
Bidding & budget allocation
Bid strategy, budget pacing and performance by campaign or market: what can the available data support before changing spend?
Policy & review concerns
Visible policy notices and ad-to-page alignment against published requirements. Google retains all approval and enforcement decisions.
The outcome: a prioritized action plan
The review sets out what was checked, which issues are supported by evidence, what needs further validation, and which actions to address first. Implementation and ongoing management are agreed separately unless included in your scope.
From recommendations to campaign work
Once the scope is agreed, consultation and implementation can cover these areas.
Account architecture
Campaign and ad group structure aligned with your products, markets and reporting needs.
Keyword strategy
Intent mapping, match types and negative keyword planning for relevant searches.
Campaign setup
Search, Shopping, Demand Gen or Performance Max setup where suitable for your offer and goals.
Conversion tracking
Google Ads and GA4 conversion configuration and validation, including enhanced conversions where applicable.
Ads & landing-page alignment
Ad copy and asset review, with landing-page recommendations for relevance and a clearer conversion path.
Bidding & optimization
Bid strategies, budget pacing and documented changes assessed against meaningful performance signals.
- Recommendations linked to your business goals
- Measurement reviewed before increasing spend
- Clear distinction between audit findings and implementation
- Policy-conscious account and landing-page advice
How a consultation starts
Share your situation
Your website, offer, target markets, approximate ad budget and whether campaigns are already running.
Agree the scope
Define the review or build, access requirements, deliverables, fee and timing before work begins.
Review & prioritize
Assess the agreed areas and separate immediate actions from items needing more evidence.
Decide the next steps
Discuss recommendations and agree any implementation or ongoing optimization work.
Google Ads consulting questions
Start a conversation
Discuss your Google Ads account
Tell us whether you need an account audit, campaign setup or ongoing optimization. Share your website, target markets and current challenge so we can discuss the right scope.
No passwords needed to enquire. Account access is arranged by invitation only when required for the agreed work.