Import & rebuild strategy
Decide what to import from Google and what deserves a native rebuild for this audience.
Microsoft Ads
Microsoft and Bing Ads consulting
Reach search demand that many advertisers overlook. We plan Microsoft Advertising accounts as a deliberate channel rather than a copy-paste of Google.
Capabilities
What Microsoft Ads consulting covers
Search campaign setup
Keyword coverage, match types, ad copy and extensions configured for Bing search behaviour.
Audience & LinkedIn targeting
Profile targeting options that suit B2B and considered-purchase funnels.
Bid & budget management
Bid strategies calibrated to different competition and CPC dynamics.
UET & conversion setup
Universal Event Tracking, goals and revenue reporting configured and validated.
Market targeting
Geographic and device targeting adapted to where Microsoft inventory performs for you.
Benefits
What you get
- Access to search demand at often lower competition
- A native account structure, not a degraded Google copy
- Accurate UET-based conversion measurement
- B2B-friendly targeting options through profile data
- Budget pacing suited to smaller but higher-intent volumes
- Consistent reporting alongside your other channels
Process
How we work
Tell Us Your Goal
Markets, audiences and the role this channel should play.
Review Your Advertising Setup
Existing Google structure, tracking and creative assets.
Build the Strategy
Import versus rebuild plan, budgets and targeting.
Launch, Measure & Optimize
Monitor, refine bids and expand what proves out.
FAQ
Common questions
Ready to plan your next campaign?
Share your goals and current advertising setup — we'll outline a practical, policy-conscious path forward.